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The content marketing landscape has undergone a huge transformation in the past few years. Link building strategies that were once considered simple and solid have now become arduous tasks or have resulted in dreaded Panda and Penguin penalties.
Google has made it clear that you not only need to deliver the highest quality of content, but you also need to diversify the type of content that you are offering. With the new Hummingbird algorithm, content that deliverables VALUABLE and ACTIONABLE information—whether that be in the form of text, images, videos, slide shows, etc—is going to get the most attention and the highest rankings.
One of the best-performing types of content that we see today is infographics (and by extension, instructographics), which are meant to display information and instructions in a unique, visual way. With the rise of sites like Pinterest and Instagram, it’s obvious how important visuals have become on the web, and these data-oriented images provide the relevance that Google is looking for.