Many entrepreneurs are recognizing that offering video clips on their websites, or on dedicated YouTube channels, is a smart marketing idea. The segments might present compelling interviews, as you are doing, or feature the business owner talking about the company’s mission or history, or demonstrating a new product or service.
Whatever the content, including video on your site, it draws viewers in and can keep them engaged—if it is compelling enough. It personalizes your company for customers and potential partners and makes you stand out, giving you an advantage over competitors. Be aware that the average video posted online loses 20 percent of viewers in the first 10 seconds and 60 percent by the two-minute mark, according to a 2010 study by video analytics researcher Visible Measures.