Multimedia Marketing is a strategy that leverages multiple forms of communication to reach a target group of people to create brand awareness and drive more business.
Multimedia Marketing, such as video, mobile marketing, livecasting, podcasting, photo, and social media, can spread the word about your company and help build brand awareness in a very unique and powerful way. The synergistic integration of such a social media blend has the ability to go viral quickly. Results-oriented integration of new media technologies to facilitate communication between business and employees, customers and potential customers, is tremendous engaging.
Fact is, people’s attention spans are decreasing and they spend less and less time reading newspapers, magazines, and other forms of written communication. The use of the Internet, mobile devices, tablets, video, and social media -as a primary communication channels- is growing at an exponential rate.
Using videos on the Internet is an important resource for businesses to establish a social media presence, particularly because of how many people tune in. According to a recent study released by comScore, a digital marketing research firm in Virginia, Google’s video sites accounted for over 12.2 billion videos viewed per month, including YouTube, which accounted for nearly 99 percent of the total.